Case Study
Nuby: Growing a Trusted Baby Brand on Amazon
Amazon channel growth strategy across a two-year engagement
The Challenge
- Amazon channel heavily reliant on a small number of hero products
- Limited category depth with broader catalogue underperforming
- Commercial risk from over-dependence on a handful of ASINs
- Year one constrained by Amazon buy box suppression and stock-out events
Our Approach
- Developed a dual-track strategy combining organic optimisation with targeted paid activity
- Systematic audit of the full catalogue to activate underperforming SKUs
- Overhauled listing quality, A+ Content, and search discoverability
- Structured paid campaigns to support catalogue expansion, not just protect bestsellers
63.6%
Year-on-year revenue growth
87.7%
Of ambitious annual target achieved
7
New product categories generating revenue
Services:
Amazon Strategy
PPC
Catalogue Optimisation
Case Study
Jenolite: £750k+ Revenue Increase on Amazon
International expansion and paid search strategy for a UK manufacturer
The Challenge
- Managing post-Covid growth as home improvement demand surged
- No internal marketing capability to support UK and international growth
- European expansion slowed by Brexit with no clear path forward
- Highly competitive marketplace requiring sharper positioning
Our Approach
- Created highly-targeted paid search campaigns with budget driven by market insights
- Grew specific core products leveraging the brand's DTC heritage
- Expanded marketing into the US marketplace
- Strengthened European markets with localised strategies for each territory
£750k+
International revenue increase in 12 months
-15%
Decrease in overall ads budget
✓
Enabled overdue price increase for the first time in two years
Services:
PPC
Territory Expansion
Marketing Strategy
Case Study
Correxiko: 190% Total Sales Increase
Multi-channel marketing strategy to grow UK market share for a premium supplement brand
The Challenge
- Needed to boost marketing to drive sales and acquire new UK customers
- Increasing competition and emerging products threatening market share
- Growth market with 5-8% CAGR — needed strategy to capture the opportunity
- Existing marketing limited to basic paid search, influencer, and PR
Our Approach
- Assessed current market position to identify competitive advantage
- Leveraged advertorials to convey targeted messages on specific platforms
- Employed paid search for immediate visibility and targeted traffic
- Utilised influencer marketing to tap into niche audiences and enhance credibility
190%
Total sales increase
44%
Amazon store traffic increase
~6%
Average CTR from influencer campaign
Services:
PPC
Advertorials
Influencer Marketing
Case Study
City CW
City CW: $330k+ Revenue Increase on Amazon
Organic marketing and purchasing strategy for a costume and fancy dress brand
The Challenge
- Heavy seasonality — 8 weeks creating 78% of annual turnover
- Cash flow strain similar to luxury retail around peak periods
- High ad spend around peak season making profitability hard to achieve
- Platform costs and paid ads increasing year on year, threatening the business
Our Approach
- Built a robust marketing plan focussing on organic marketing and purchasing strategy
- Reduced reliance on equal product promotion — created a sound cost-optimised plan
- Set purchasing strategy ahead of demand around core products
- Created targeted, high-converting paid strategies across Google and Amazon
$330k+
Revenue increase
-10%
Decrease in overall ads budget
$100k+
Off-peak revenue increase
Services:
Paid Strategy
Email Marketing
Pricing Strategy
Case Study
Crafter's Companion: Email Sales up 280%
Marketing strategy driving online conversions and local footfall for a retail jeweller
The Challenge
- Traffic to the site but conversion rates were typically low
- Needed to establish more footfall into the retail store
- Knowledge gaps on building a marketing strategy for local traffic
- Missing marketing material to help stand out in the market
Our Approach
- Developed a comprehensive marketing plan to join the dots
- Integrated social media with existing web presence
- Aligned strategy with overarching company goals
- Built email marketing campaigns to drive repeat sales
15%+
Increase in overall revenue
280%
Email sales increase (£350k to £1.35M)
25%
Increase in transactions
Services:
Product Strategy
Email Marketing
Pricing Strategy