Thirty years of retail expertise. Fractional CMO thinking. Owner-minded accountability. We help e-commerce brands move beyond growth hacking towards sustainable, profitable businesses.
The e-commerce world is full of overnight success stories and idealised narratives. We've built, scaled, and sold businesses ourselves, so we know what's real and what isn't.
Our mentoring is built on four decades of frontline retail experience: from buying and merchandising to digital transformation. We don't sell you a dream. We build you a sustainable business.
This is a mentoring programme. Owner-minded, commercially rigorous, and relentlessly honest.
Start the ConversationYou get C-suite marketing leadership without the full-time cost. Strategic oversight, hands-on guidance, commercial accountability.
We've built and sold businesses. We understand the pressures, the decisions, and what it actually takes to grow, not just in theory.
No growth hacking. No vanity metrics. We focus on customer relationships, margin health, and building brand equity that lasts.
Six months of structured, one-to-one guidance designed to transform how you think about your business and how your customers think about your brand.
Dedicated, focused sessions with Kris. No generic advice. Everything tailored to your specific business, category, and challenges.
Pricing, margin, channel mix, and customer acquisition costs. We look at the full commercial picture, not just the marketing metrics.
Paid media, organic search, email, social, and Amazon. We help you build a channel strategy that's cohesive, efficient, and profitable.
We put the customer at the heart of everything. Lifetime value, loyalty, and the art of turning buyers into advocates.
What do you stand for, and why should customers care? We help you carve out a distinctive, defensible position in your market.
Someone in your corner who'll challenge your thinking, hold you to commitments, and help you make better decisions under pressure.
We'd rather be straight with you upfront than waste your time or ours. Here's exactly who this programme is designed for.
No hidden fees. No upsells. Just six months of focused mentoring.
+ VAT · billed monthly
6-Month ProgrammePlaces are limited. Initial conversation is free and commitment-free.
With over 30 years in retail, from the shop floor to the boardroom, Kris Headland has seen every cycle, every trend, and every strategic error a brand can make. He's not an academic or a theorist. He's built businesses, sold them, and done it all again.
Headland Marketing was founded in 2015 with a clear purpose: to give e-commerce brands the kind of commercially rigorous, owner-minded thinking that was previously only available to large corporations. Over 150 brands later, that purpose hasn't changed.
Kris specialises in retail in all its forms, whether that's building a high-performing Amazon channel, scaling a standalone e-commerce store, or breathing new commercial life into a physical retail frontage. Alongside this, his fractional CMO engagements give ambitious brands the C-suite marketing leadership they need to grow with confidence, without the cost of a full-time hire.
Trusted by brands across e-commerce
Each month builds on the last, from diagnosis and strategy through to embedding new habits that sustain growth long after the programme ends.
Deep dive into your business: financials, channels, customers, team, and competitive landscape. Identifying the real blockers to growth.
Defining your commercial strategy, brand positioning, and customer segmentation. Building the foundation for everything that follows.
Auditing and restructuring your marketing channels: paid, organic, email, marketplace. Ensuring every pound of spend is working harder.
Mapping and improving the full customer journey, from first touch to repeat purchase. Building loyalty programmes that actually work.
Building the operational infrastructure to support growth: team, technology, processes, and reporting frameworks that give you visibility.
Consolidating everything learned, documenting your playbook, and planning what comes next. Leaving you with clarity, confidence, and momentum.
Straight-talking feedback from the businesses we've worked with.
"Kris doesn't tell you what you want to hear. He tells you what you need to hear. Within three months, our cost-per-acquisition had dropped by 34% and we'd finally cracked our Amazon strategy. Genuinely transformative."
"After years of chasing vanity metrics, Kris helped us refocus on margin and customer lifetime value. Our revenue stayed flat but our profit doubled. That's the kind of mentoring you can't find anywhere else."
"The 30 years of experience isn't a marketing line. You feel it in every session. Kris has seen every challenge we face before, and he has practical, tested solutions. Worth every penny and then some."
Places on the mentoring programme are limited. We work with a small number of brands at any one time, so we can give each one the attention it deserves.
No commitment required for an initial conversation. We'll be in touch within 24 hours.
Tell us about your business and what you're hoping to achieve. There's no hard sell, just an honest conversation about whether we're the right fit for each other.
We work with a small number of brands at any one time, so places are genuinely limited. The sooner you reach out, the better.
Or book a call directly
Prefer to skip the form? Book a 30-minute discovery call straight into Kris's calendar.